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Poynter’s TEACHAPALOOZA JUNE 20-22, 2014
St. Petersburg, Florida
Catch up: Power Up, Re-Ignite Your Passion for Teaching

Totally new sessions and content from 2013

APPLY NOW: seating limited to 100: we love it when teams from the same school attend together.

http://about.poynter.org/training/in-person/djed-14

contact Al Tompkins for information: atompkins@poynter.org

 
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Friday, June 20
 

9:00am

9:15am

What Students Need to Know: A Poynter Survey of Students, Educators, Employers

Professional journalists lag behind educators and others in rating the importance of multimedia and other digital storytelling skills.

That finding is the result of new research from The Poynter Institute, which shows a wide divergence between professionals and educators in their thinking on the importance of core journalism skills, especially those skills that are essential for mastering new methods of gathering and delivering news and information. It is unclear whether educators are putting too much emphasis on these skills or whether professionals have a different perspective given their day-to-day work.

The Core Skills for the Future of Journalism report, released in April, raises the puzzling question as to why the professionals who responded to the survey don’t rate the importance of multimedia skills in today’s visual, multiplatform media landscape as highly as educators, students and independent journalists.

Educators who responded also value knowledge about the business of media and the larger media landscape much higher than journalists working in media organizations. And, to a greater degree than professionals, educators appear to recognize the value of key newsgathering skills that have become more essential in the digital age, such as the ability to analyze and synthesize large amounts of data.

Poynter’s Future of Journalism Competencies survey identified 37 key skills or attributes and knowledge areas. The survey asked professionals, educators and students to rate the importance of those skills, attributes and knowledge areas for beginning journalists as they look toward careers in the digital and mobile age.

The report can be downloaded from here.
Howard Finberg will explore the key elements of the survey to set the table for our TEACHAPALOOZA days together. 

http://www.poynter.org/how-tos/journalism-education/246563/journalism-needs-the-right-skills-to-survive/ 


Speakers
avatar for Lauren Klinger

Lauren Klinger

Interactive learning producer, Poynter NewsU
Lauren Klinger works with Poynter NewsU as an interactive learning producer. She also writes for Poynter.org (focusing on LGBT issues in media, diversity and journalism education), and teaches writing, coaching and social media in on-site Poynter seminars. She co-authored Poynter's 2013 and 2014 white papers, "The Future of Journalism Education" and "The Core Skills for the Future of Journalism" with Howard Finberg.



Friday June 20, 2014 9:15am - 9:45am
Barnes Auditorium

9:45am

The NEW Elements of Journalism
Tom Rosenstiel unviels his new edition of Elements of Journalism:

The elements of journalism are:* Journalism’s first obligation is to the truth.* Its first loyalty is to citizens.* Its essence is a discipline of verification.* Its practitioners must maintain an independence from those they cover.* It must serve as an independent monitor of power.* It must provide a forum for public criticism and compromise.* It must strive to make the significant interesting and relevant.* It must keep the news comprehensive andproportional.* Its practitioners must be allowed to exercise their personal conscience.  

The Book That Every Citizen and Journalist Should Read“

What this book does better than any single book on media history, ethics, or practice isweave . . . [together] why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk.” —Rasmi Simhan, Boston
Globe

“Kovach and Rosenstiel’s essays on each [element]are concise gems, filled with insights worthy ofbecoming axiomatic. . . . The book should becomeessential reading for journalism professionals andstudents and for the citizens they aim to serve.” —Carl Sessions Stepp,American Journalism Review

“If you think journalists have no idea what you want . . . here is a book that agrees with you. Better—it has solutions. The Elements of Journalism is written for journalists, but any citizen who wonders why the news seems trivial or uninspiring should read it.” —Marta Salij, Detroit Free Press



Speakers
TR

Tom Rosenstiel

http://www.americanpressinstitute.org/author/trosenstiel/



Friday June 20, 2014 9:45am - 10:45am
Barnes Auditorium

10:45am

Break
Friday June 20, 2014 10:45am - 11:00am
Barnes Auditorium

11:00am

Why Wordpress is the Key to Your Success as an Educator
Why learn a content management system? Because your students must know how to upload, manage and promote digital content quickly, so it's an essential skill to incorporate in your classes.
Why learn WordPress as your CMS? Because it's the cheapest, easiest and most supported option out there.
You can go from zero to 100 on WordPress with a little dedication and a bit of Googling.
This session will look at three ways to integrate WordPress in a class, from the most-basic to the kind-of-advanced, and offer you key resources for learning on your own.

Speakers
avatar for Katy Culver

Katy Culver

Assistant Professor, University of Wisconsin-Madison School of Journalism & Mass Communication
Kathleen Culver–Assistant Professor and Associate Director, Center for Journalism Ethics, University of Wisconsin – Madison | Katy is one of TEACHAPALOOZA’s founding faculty and every year teaches brand new material for us. Katy is a thought-leader when it comes to how to use technology in the classroom. Her students write, edit, blog, tweet, skype and inhale journalism. | | Katy Culver currently serves on the faculty of the... Read More →


Friday June 20, 2014 11:00am - 11:30am
Barnes Auditorium

11:30am

Don't Be Afraid: Create Your Own Learning Management System with Wordpress
http://mejohnso.myweb.uga.edu/

Senior Lecturer of Photojournalism at the University of Georgia's Grady College of Journalism and Mass Communication.



I teach all of the courses that currently make up the Visual Journalism emphasis within the Department of Journalism. 

Comprised of JOUR3610 - Introduction to Photojournalism, JOUR3710 - Advanced Photojournalism (offered each fall) and JOUR5370 - Documentary Photography (offered each spring), students are introduced to the technical concepts of visual journalism as well as the storytelling and community building aspects of the craft. A special topics class (JOUR5990) varies in what it covers and when it is offered. Most recently, it has been a Multiplatform Journalism course.

These are NOT photography courses - this is not an opportunity to express your inner self. We tell other people's stories. Stories that are socially relevant, stories that help communities develop. Stories that advance our understanding of the world we live in. I believe we have a Constitutional obligation to commit acts of journalism.

Speakers
avatar for Mark Johnson

Mark Johnson

Senior Lecturer of Photojournalism, University of Georgia's Grady College of Journalism and Mass Communication
I've been telling stories since I was a child. My dad was a teacher (calculus, which never helped me) and taught me the value of simple, straightforward storytelling involving complex situations. After a dozen years in the news industry, I stumbled into teaching a decade ago. | | At the University of Georgia’s Grady College of Journalism and Mass Communication, I teach all of the photojournalism courses that make up our Visual... Read More →



Friday June 20, 2014 11:30am - 12:00am
Barnes Auditorium

12:15pm

Lunch Break
You may choose to relax and kick back quietly in the Poynter Great Hall or you can choose to eat while watching a Show and Share session that will be rollign non-stop in the Dining Room.  Or you can do BOTH.  Your Teachapalooza choice!

Friday June 20, 2014 12:15pm - 1:30pm
Poynter Dining Room

12:15pm

Show and Share Session One
Your fellow participants and guest faculty will give 10 minute presentations about what they are trying in their classrooms.  These are new ways of solving common problems, challenges and needs that journalism educators face.

In this session: 

-Screencasting for Educators: Save time / Amaze your students- Vidish Priyanka 
-A combined class: Journalism and interactive design  - Kanina Holmes-Carlton Univ
-Shoot to Sound: a class assignment plan for video storytelling -Mark Johnson Univ of Ga
-Five Jaw Droppingly Cool Online Tools - Al Tompkins
  

Friday June 20, 2014 12:15pm - 1:30pm
Poynter Dining Room

1:30pm

Deep Dive into the Poynter Study
Poynter’s Future of Journalism Competencies survey identified 37 key skills or attributes and knowledge areas. The survey asked professionals, educators and students to rate the importance of those skills, attributes and knowledge areas for beginning journalists as they look toward careers in the digital and mobile age.

This session will allow you to talk with the researchers and dive deeper into the research to help you make decisions about what your school should be thinking about when fine-tuning curriculum.

See a quick description of the study: http://www.poynter.org/how-tos/journalism-education/246563/journalism-needs-the-right-skills-to-survive/
 

Speakers
avatar for Lauren Klinger

Lauren Klinger

Interactive learning producer, Poynter NewsU
Lauren Klinger works with Poynter NewsU as an interactive learning producer. She also writes for Poynter.org (focusing on LGBT issues in media, diversity and journalism education), and teaches writing, coaching and social media in on-site Poynter seminars. She co-authored Poynter's 2013 and 2014 white papers, "The Future of Journalism Education" and "The Core Skills for the Future of Journalism" with Howard Finberg.


Friday June 20, 2014 1:30pm - 2:30pm
TeachapaLounge

1:30pm

Hands On Wordpress: Building a Learning Management System
Mark will teach you how to do the things he told you about in his morning session.  Please have a Wordpress login prior to coming to the session.

 

Speakers
avatar for Mark Johnson

Mark Johnson

Senior Lecturer of Photojournalism, University of Georgia's Grady College of Journalism and Mass Communication
I've been telling stories since I was a child. My dad was a teacher (calculus, which never helped me) and taught me the value of simple, straightforward storytelling involving complex situations. After a dozen years in the news industry, I stumbled into teaching a decade ago. | | At the University of Georgia’s Grady College of Journalism and Mass Communication, I teach all of the photojournalism courses that make up our Visual... Read More →



Friday June 20, 2014 1:30pm - 3:00pm
Poynter Newsroom

1:30pm

Hands on Wordpress: What you HAVE to Know
We will work our way through the three WordPress approaches covered in the earlier Quick Hit session. Particpants will leave understanding all the basics of the WordPress interface, as well as how it can be used for free student portfolios, customized individual sites and integrated group projects. You'll leave with lasting resources for flying on your own.
All participants in this session should register in advance for a free account at WordPress.com and have that login information with you at Poynter. 

Speakers
avatar for Katy Culver

Katy Culver

Assistant Professor, University of Wisconsin-Madison School of Journalism & Mass Communication
Kathleen Culver–Assistant Professor and Associate Director, Center for Journalism Ethics, University of Wisconsin – Madison | Katy is one of TEACHAPALOOZA’s founding faculty and every year teaches brand new material for us. Katy is a thought-leader when it comes to how to use technology in the classroom. Her students write, edit, blog, tweet, skype and inhale journalism. | | Katy Culver currently serves on the faculty of the... Read More →


Friday June 20, 2014 1:30pm - 3:00pm
VJ Lab at Poynter

1:30pm

Hands On: What Students HAVE to Know About Shooting Video

From the Pope and Sarah Palin to the Queen of England and NATO troops in Afghanistan, Bethany Swain covered a wide variety of news events during her 10 years shooting, editing, writing and producing stories for CNN. She was a versatile member of the Washington Bureau, and was one of the women that made up only 5 percent of CNN’s domestic photojournalists team.

In December 2007, Bethany Swain launched the award-winning "In Focus" series, a collection of natural sound stories crafted by fellow CNN photojournalists on various topics, including the environment, the spirit of giving and veterans issues. The multi-platform project became a regular special on CNN networks.

Follow on Twitter: @BethanysStories

In 2010, Swain became the first woman to win Video Photographer of the Year in the White House News Photographers Association ‘Eyes of History’ competition. Her photojournalism has been honored by the National Press Photographers Association, Best of Photojournalism contest and the Society of Professional Journalists.

Before leaving CNN to teach broadcast journalism and multimedia classes at the Merrill College, Swain created #FamilySolutions, a series with CNN correspondent Lisa Sylvester that focuses on issues that impact parents and families.

Aside from her CNN duties and presenting at numerous NPPA workshops, Swain has also been a guest faculty member at Poynter’s Backpack Journalist seminar. She has guest lectured at several institutes, including CUNY’s Graduate School of Journalism, Temple University, Georgetown University and American University. She is on the board of directors for the NPPA, and an active member of the White House News Photographers Association (WHNPA) and the Women Photojournalists of Washington (WPOW).

Bethany Swain is passionate about storytelling, especially compelling characters and natural sound. She graduated from the Park School of Communications at Ithaca College, where she held the titles of station manager and chief photographer at the college station, ICTV. Prior to CNN, Swain worked at WPTZ in Vermont, WJAR in Rhode Island, and NewsChannel 8 in Washington. Her first job was delivering the Burlington Free Press every morning, starting at age 10 until she graduated from high school. Sometimes you could catch her at 5 a.m. reading the paper before she delivered it to her customers.



 

Speakers
avatar for Bethany Swain

Bethany Swain

Lecturer, Philip Merrill College of Journalism, University of Maryland
Bethany Swain has covered a wide variety of news events from the Pope and Sarah Palin to the Queen of England and NATO troops in Afghanistan during her 10 years shooting, editing, writing and producing stories for CNN. She was a versatile member of the Washington, D.C. Bureau, and was one of the women that made up only 5 percent of CNN’s domestic photojournalists team. | | In December 2007, Bethany Swain launched the award-winning “In... Read More →



Friday June 20, 2014 1:30pm - 3:00pm
Ampitheater

3:45pm

How and Why We Should be Teaching Entrepreneurship to Journalism Students

Dan Gillmor, an internationally recognized author and leader in new media and citizen-based journalism, is the founding director of the new Knight Center for Digital Media Entrepreneurship and the Kauffman Professor of Digital Media Entrepreneurship.

Gillmor, a 1981 graduate of the University of Vermont, started his journalism career at the Valley Voice in Middlebury, Vt., before moving to the Times Argus in Barre-Montpelier, Vt. In 1984 he joined the Kansas City Times, where he became a regional correspondent, covering politics and the rural economy. During the 1986-87 academic year, he was fellow at the University of Michigan in what is now called the Knight-Wallace Journalism Fellows program.

In 1988 Gillmor moved to the Detroit Free Press, where he covered transportation, regional affairs and technology. He was an early practitioner there of computer-assisted reporting, and became one of the first journalists at a traditional media company to use the Internet as part of his work.

Gillmor joined the San Jose Mercury News in 1994, writing a widely read column and blog that chronicled the dot-com revolution in Silicon Valley, and technology’s wider impact on policy and society. His blog is believed to have been the first by a journalist for a mainstream journalism organization.

In 2004 he published “We the Media: Grassroots Journalism by the People, for the People,” a book on citizen journalism that has been published in many languages, most recently Korean and Arabic. The book is widely recognized as the first to explain how the collision of journalism and technology has democratized the creation of and access to media, and why it matters.

Gillmor is currently working on a new book, "Mediactive," about digital media literacy.

In 2005 Gillmor left the Mercury News to work on grassroots media projects, including Bayosphere, a for-profit citizen-media effort that did not achieve critical mass and was eventually sold. He counts that failure as by far the most valuable learning experience of his career.

Subsequently, he has been an early-stage investor in several new media startups including Silicon Valley-based Wikia Inc., founded by Wikipedia founder Jimmy Wales, and Seesmic, an online video company. Gillmor is co-founder of Helsinki-based Dopplr, a travel-related startup that was acquired by Nokia in September 2009. He also co-founded and continues to advise the Knight-funded Citizen Media Law Project.

He also is an advisor to several media-related ventures including Spot.us, Publish2.com and MediaBugs.org.

Gillmor continues to write in blogs and other media, including a semi-regular column at Salon.com. He speaks frequently at conferences and major universities around the world on media and technology topics. For that purpose, he has traveled to Europe, Asia, Africa and South America, including several trips sponsored by the U.S. State Department.

A member of Investigative Reporters & Editors, Gillmor serves on boards of directors or advisory boards for several media-related nonprofits including the California First Amendment Coalition, the Knight New Media Center at USC and UC-Berkeley, Global Voices Online and NewsTrust. Before starting his journalism career, Gillmor was a professional musician.


Speakers
DG

Dan Gillmor

http://dangillmor.com/



Friday June 20, 2014 3:45pm - 5:15pm
Barnes Auditorium

5:15pm

Closing Thoughts- What We Learned Today
Speakers
avatar for Al Tompkins

Al Tompkins

Senior Faculty, Broadcast and Online, The Poynter Institute
Al is Poynter's Senior Faculty for Broadcast and Online. | He has a Master's degree from USF St. Pete in Digital Journalism and Design and brings more than 42 years of journalism and teaching experience to the classroom. | He has been awarded the Peabody, the national Emmy, 7 national Headliner awards, the American Bar Association Silver Gavel, the Robert F. Kennedy award and the Japan Prize. He was indicted into the Kentucky Journalism Hall of... Read More →


Friday June 20, 2014 5:15pm - 5:30pm
Barnes Auditorium
 
Saturday, June 21
 

9:00am

Service Learning: Teaching Your Students While Serving Your Community
Journalism education no longer lives within the walls of your departments. Many schools are seizing the opportunity to teach their students while serving their communities at the same time. How can you improve the world outside your school? Some programs have started community online newspapers, others have traveled internationally. We will look at a variety of intriguing projects and cover how to navigate potholes and landmines when taking on public service journalism with your students.

Speakers
avatar for Katy Culver

Katy Culver

Assistant Professor, University of Wisconsin-Madison School of Journalism & Mass Communication
Kathleen Culver–Assistant Professor and Associate Director, Center for Journalism Ethics, University of Wisconsin – Madison | Katy is one of TEACHAPALOOZA’s founding faculty and every year teaches brand new material for us. Katy is a thought-leader when it comes to how to use technology in the classroom. Her students write, edit, blog, tweet, skype and inhale journalism. | | Katy Culver currently serves on the faculty of the... Read More →



Saturday June 21, 2014 9:00am - 10:30am
Barnes Auditorium

10:30am

Break
Saturday June 21, 2014 10:30am - 10:45am
Barnes Auditorium

10:45am

Four Innovative Teaching Ideas From Itty Bitty to Epic
Speakers
avatar for Robert Hernandez

Robert Hernandez

Assistant Professor of Professional Practice, USC Annenberg
Assistant Professor of Professional Practice, USC Annenberg | Robert Hernandez, one of the few true veterans of Web journalism, has made a name for himself as a journalist of the Web, not just on the Web. His primary focus is exploring and developing the intersection of technology and journalism – to empower people, inform reporting and storytelling, engage community, improve distribution and, whenever possible, enhance revenue. He... Read More →



Saturday June 21, 2014 10:45am - 12:15pm
Barnes Auditorium

12:15pm

Lunch Break
You cna choose to relax and kick back quietly in the Poynter Great Hall or you can choose to eat while watching a Show and Share session that will be rollign non-stop in the Dining Room.  Or you can do BOTH.  Your Teachapalooza choice!

Saturday June 21, 2014 12:15pm - 2:00pm
Poynter Dining Room

12:30pm

Show and Share Session Two
-MOBILE VIDEO for spot news -Lee Williams

-Faces-to-Places: A step by step visual storytelling assignment - Mark Johnson

-Minimal Markup: Does this really save time and improve learning? A teacher's study and expience

-What NewsU Will Do for you in 2014 (Vicki Krueger Newsu.org )

 


Saturday June 21, 2014 12:30pm - 2:00pm
Poynter Dining Room

2:15pm

HOW TO Produce an Infographic Like I used in my Class
We will draw off Robert's previous session to show you how you can do this project in your own class. 

Speakers
avatar for Robert Hernandez

Robert Hernandez

Assistant Professor of Professional Practice, USC Annenberg
Assistant Professor of Professional Practice, USC Annenberg | Robert Hernandez, one of the few true veterans of Web journalism, has made a name for himself as a journalist of the Web, not just on the Web. His primary focus is exploring and developing the intersection of technology and journalism – to empower people, inform reporting and storytelling, engage community, improve distribution and, whenever possible, enhance revenue. He... Read More →



Saturday June 21, 2014 2:15pm - 3:15pm
Poynter Newsroom

2:15pm

HOW TO Shoot Decent Quality Video With Smartphones
Your students shoot video every day with their phones, but you have to show them how to shoot video that could be used in a real news story, with sequences, lighting, steadiness and a story focus.  Mark Johnson is a video pro.

Speakers
avatar for Mark Johnson

Mark Johnson

Senior Lecturer of Photojournalism, University of Georgia's Grady College of Journalism and Mass Communication
I've been telling stories since I was a child. My dad was a teacher (calculus, which never helped me) and taught me the value of simple, straightforward storytelling involving complex situations. After a dozen years in the news industry, I stumbled into teaching a decade ago. | | At the University of Georgia’s Grady College of Journalism and Mass Communication, I teach all of the photojournalism courses that make up our Visual... Read More →



Saturday June 21, 2014 2:15pm - 3:15pm
Barnes Auditorium

2:15pm

How to UN-Silo Your Curriculum

Throughout her career, Lisa Taylor has focused on the intersection of law and journalism.

She holds a Master of Laws from Schulich School of Law, Dalhousie University. Her graduate thesis explores the practical operation of the law that protects the identity of sexual assault complainants in the media, and the manner in which that very law curtails the complainant’s own freedom of expression. She advocates greater rule-flexibility and a more robust exercise of personal agency to ensure that sexual assault complainants have the freedom to speak publicly about their own lived experience.

Prior to attending law school, Lisa spent a decade with CBC Radio & Television in a wide range of journalistic roles.  After attaining an LLB from Dalhousie Law School, Lisa returned to CBC, ultimately becoming a network justice and legal affairs specialist.  She was co-creator and host of two nationally-broadcast series: Sweet Justice, on CBC Radio One, and The Docket on CBC Newsworld (now CBC News Network).

Her work on The Docket garnered a 2004 Gemini nomination.  Her journalism has also been recognized by the Atlantic Journalism Awards and the B’nai Brith Media Human Rights Awards.  While attending law school, Lisa co-produced the independent documentary Cass, which won the “Best Documentary - Short Subject” and “Best of Festival” awards at the 2000 Yorkton Short Film Festival.

Lisa left the CBC in 2005 to practise law, and to teach.  She has previously lectured at King’s College School of Journalism and Mount Saint Vincent University, both in Halifax. More recently, she returned to King’s College as an adjunct professor in Dalhousie’s Faculty of Graduate Studies to develop and teach a new course on digital mobile reporting tools as part of King’s Master of Journalism degree.

In addition to teaching at Ryerson, Lisa leads a two-day writing and storytelling workshops for CBC journalists.  Over the past four years, Lisa and her training partner have taught more than 400 working journalists at CBC locations from Vancouver to St. John’s.

Lisa is a former member of the national board of directors of LEAF (the Women's Legal Education and Action Fund), a national charitable organization that works toward ensuring the law guarantees substantive equality for all women in Canada. She currently sits on the Canadian Centre for Court Technology’s Intellaction Working Group.

 

Research Interests:

 

• Publication bans

• Legal and crime reporting

• The representation of feminist perspectives in the media

• The tension between the law of defamation and the journalistic work product of restaurant and theatre critics

• The public interest responsible communication defence to defamation

• Press self-regulation

 

Current Courses:

 

JRN 100 - Information and Visual Resources for Journalists

JRN 120 - The Culture of News

JRN 121 - Introduction to Reporting

JRN 123 - Law & Ethics

JRN 125 - Introduction to Video/TV Journalism

JRN 199 - Grammar

 

Professional Affiliations:

 

Member, Law Society of Upper Canada

Member, Nova Scotia Barristers’ Society

Canadian Association of Media Defence Lawyers (Ad Idem)


Speakers
avatar for Lisa Taylor

Lisa Taylor

Assistant professor and undergraduate core skills coordinator, Ryerson University
Lisa Taylor is the Undergraduate Core Skills Coordinator at Ryerson University in Toronto. Lisa is a former CBC corespondent and an attorney. In 2013, her school launched the process of dismantling a curriculum that had been in existence for more than a decade and replaced it with a platform agnostic plan of mandatory courses that teaches students across journalistic delivery systems. Lisa will describe how Ryerson did it, what went well and what... Read More →



Saturday June 21, 2014 2:15pm - 3:15pm
classroom 131

2:15pm

HOW TO Use Google 4-ish ways to solve your problems
Google can be a force for good in teaching. We'll cover how to use important tools to make your life easier.
  • Google Drive for project management and hosting assignments
  • Google Hangouts
  • Google Spreadsheets instead of syllabus schedules
  • Googe forms for surveys 

Speakers
avatar for Katy Culver

Katy Culver

Assistant Professor, University of Wisconsin-Madison School of Journalism & Mass Communication
Kathleen Culver–Assistant Professor and Associate Director, Center for Journalism Ethics, University of Wisconsin – Madison | Katy is one of TEACHAPALOOZA’s founding faculty and every year teaches brand new material for us. Katy is a thought-leader when it comes to how to use technology in the classroom. Her students write, edit, blog, tweet, skype and inhale journalism. | | Katy Culver currently serves on the faculty of the... Read More →



Saturday June 21, 2014 2:15pm - 3:15pm
Ampitheater

3:30pm

HOW TO Become a Social Media Star AND How to Enrich Your Journalism with Social Media
Your students Facebook and Tweet in their personal lives but professionals use these powerful tools in very different ways. 
What content works and what is the best way to use social media?

Then, in the second half of this session, Al Tompkins will show you how journalists use Social Media including Tumblr, Twitter, Facebook and YoutTube to find stories and socurces. Some of these tools are brand new and most are free. 


-How to Use Social Media to get noticed and attract audiences
-How journalists use social media to turn "site snakers" into "brand lovers"
-How journalists use social media to find news, stories sources and visuals
 

Speakers
avatar for Al Tompkins

Al Tompkins

Senior Faculty, Broadcast and Online, The Poynter Institute
Al is Poynter's Senior Faculty for Broadcast and Online. | He has a Master's degree from USF St. Pete in Digital Journalism and Design and brings more than 42 years of journalism and teaching experience to the classroom. | He has been awarded the Peabody, the national Emmy, 7 national Headliner awards, the American Bar Association Silver Gavel, the Robert F. Kennedy award and the Japan Prize. He was indicted into the Kentucky Journalism Hall of... Read More →



Saturday June 21, 2014 3:30pm - 4:30pm
Room 217

3:30pm

HOW TO: How Educators can Make Sense of Analytics
Theresa Collington pours over online audience analytics every day so see what some stories and some social media posts attracted bigger audiences than others. She has made a career out of understanding what attracts readers and online viewers and how to teach those skills to journalists who usually don't understand how audiences flow across different times of day.

 

Speakers
avatar for Theresa Collington

Theresa Collington

WTSP-TV
Theresa Collington is the executive in charge of creating and executing digital strategies for content, advertising, production, social media and marketing, digital content distribution and technical troubleshooting for the 10 News network of websites and portable mobile content. In her role, Theresa supervises digital development and work flow for all news and infotainment websites from all departments, where she develops, coaches and... Read More →



Saturday June 21, 2014 3:30pm - 4:30pm
Barnes Auditorium

3:30pm

HOW TO: Lead a big student project like the NYT Snowfall Project

Background from a Poynter.org story the day the Snowfall was published:



The New York Times is pushing multimedia storytelling in an exciting direction with a new project drawing deservedly high praise.

Snow Fall tells the story of skiers and snowboarders trapped beneath an avalanche in Washington state’s Cascade Mountains.

And it tells that story through text, photos, videos and interactive graphics that blend seamlessly and come alive on the Web page. I talked to Graphics Director Steve Duenes about how they pulled this off.

The goal, Duenes said, was to “find ways to allow readers to read into, and then through multimedia, and then out of multimedia. So it didn’t feel like you were taking a detour, but the multimedia was part of the one narrative flow.”

You can see the difference clearly in this side-by-side comparison. The left side shows how multimedia is segregated in a typical New York Times article (the Sunday Magazine profile of Jerry Seinfeld), and on the right side is the first page of the Snow Fall project.

 

“Our hope is that there’s some amount of surprise but that this feels kind of natural,” Duenes said. “That it doesn’t seem like a puzzle or something that has to be figured out, but as you read it just makes sense. … The experience sort of absorbs you. That was really the intention — to try to get closer to a seamless and coherent article that included all of the elements that made the article strong.”

This project builds on some precedent.

The Times used a special template for its coverage in 2010 of the U.S. war logs provided by Wikileaks. The Wal-Mart Abroad series investigating the retailer’s bribery practices got a special design treatment. And a magazine feature this October about California agriculture also blew up the template and placed large photos beside the text.

Those were all interesting visual designs, but many of the multimedia elements weren’t actually placed based on the narrative flow. The new Snow Fall project seems like a real step up not just in visual design but in coherent storytelling.

We might see more of this approach bleed into everyday New York Times articles. Deputy Director of Digital Design Andrew Kueneman told me the Times will “continue to release iterative improvements to our standard article templates,” including “the ability to place media and other story components more deliberately alongside the text — among other improvements.”

One of the big keys to pulling the Snow Fall project together was the collaboration between writer John Branch, the sports editors and graphics editors, Duenes said.

To tell a story seamlessly with text and multimedia, those elements have to actually fit into the same narrative flow. That means lots of coordination, rather than just dumping a finished article on the graphics desk.

“As he [Branch] started to write, we were looking at drafts and thinking about the places where it made sense to embed something,” Duenes said. “The multimedia plus the story were moving along parallel tracks. We were communicating often as things were progressing, to see how these things might all catch up to each other.”

Here are some of the graphical elements that enhance the story.

First, the reader is greeted by a full-width header with background video and audio of windswept snow. It’s an almost cinematic scene-setter that pulls the reader into the story.

Further down, a flyover animation transports the reader to the mountains and ski areas where the story takes place. Graphics Editor Jeremy White gatheredLIDAR elevation data and satellite imagery for the terrain, created a virtual model and then generated the animation:

 

And there is a small bio card that accompanies the introduction of each character, showing his or her photo, name, age and occupation. Clicking the card opens a hovering slideshow that helps you get to know that person better.

Those are just some highlights from the first piece of the story. There are five other sections that were published late Thursday afternoon. An e-book version is coming soon, though it will be mostly text-based. The story will also appear in a special print section in the Sunday paper.


Speakers
avatar for Robert Hernandez

Robert Hernandez

Assistant Professor of Professional Practice, USC Annenberg
Assistant Professor of Professional Practice, USC Annenberg | Robert Hernandez, one of the few true veterans of Web journalism, has made a name for himself as a journalist of the Web, not just on the Web. His primary focus is exploring and developing the intersection of technology and journalism – to empower people, inform reporting and storytelling, engage community, improve distribution and, whenever possible, enhance revenue. He... Read More →



Saturday June 21, 2014 3:30pm - 4:30pm
Ampitheater

3:30pm

HOW TO: Write Short With Roy Peter Clark
The pressure is on to WRITE SHORT and still be meaningful, fair and accurate. Roy Peter Clark, sometimes called America's Writing Coach will help you marry the skill of brevity with clarity and journalism. Come prepared for a fast-moving and fun session.

http://www.amazon.com/How-Write-Short-Craft-Times/dp/0316204358 

Speakers
avatar for Roy Peter Clark

Roy Peter Clark

Senior Scholar / Vice President, The Poynter Institute
Roy has taught writing at every level--to school children and Pulitzer Prize-winning authors--for more than 30 years, and has spoken about the writer's craft on The Oprah Winfrey Show, NPR and Today; at conferences from Singapore to Brazil; and at news organizations from The New York Times to the Sowetan in South Africa. He is the author of "Writing Tools: 50 Essential Strategies for Every Writer," the book and the blog.



Saturday June 21, 2014 3:30pm - 4:30pm
Barnes Auditorium

4:30pm

Break
Saturday June 21, 2014 4:30pm - 4:45pm
Barnes Auditorium

4:45pm

What Every Journalist Should Know About Design
At just the time when websites make it easy to design your  own website, your own logos and maps, it has never been more important for all journalists to have some sense for what works and why.  Sara Quinn has lead Poynter's Eye-Track studies for mobile, tablets and print design and has developed deep insight into what works and why.

She will give you new language for being able to explain these concepts to students beyond "That doesn't look good."

 http://www.saraquinn.com/

Speakers
avatar for Sara Quinn

Sara Quinn

Sara Quinn teaches visual journalism, leadership and multimedia. She leads Poynter’s college fellowship and its partnerships with universities. Sara direced Poynter’s EyeTrack research of newspaper, tablet and online reading habits, which helps journalists determine the best forms for storytelling.  Before joining the faculty in 2003, Sara spent nearly 20 years working in newspaper newsrooms, including the Sarasota... Read More →



Saturday June 21, 2014 4:45pm - 5:45pm
Barnes Auditorium

5:45pm

Closing Thoughts: What We Learned Today
Speakers
avatar for Al Tompkins

Al Tompkins

Senior Faculty, Broadcast and Online, The Poynter Institute
Al is Poynter's Senior Faculty for Broadcast and Online. | He has a Master's degree from USF St. Pete in Digital Journalism and Design and brings more than 42 years of journalism and teaching experience to the classroom. | He has been awarded the Peabody, the national Emmy, 7 national Headliner awards, the American Bar Association Silver Gavel, the Robert F. Kennedy award and the Japan Prize. He was indicted into the Kentucky Journalism Hall of... Read More →


Saturday June 21, 2014 5:45pm - 6:00pm
Barnes Auditorium
 
Sunday, June 22
 

9:00am

Sensemaking: Teach Students to Make Sense of Data/ Teach Students to Visualize Data
Speakers
avatar for Katy Culver

Katy Culver

Assistant Professor, University of Wisconsin-Madison School of Journalism & Mass Communication
Kathleen Culver–Assistant Professor and Associate Director, Center for Journalism Ethics, University of Wisconsin – Madison | Katy is one of TEACHAPALOOZA’s founding faculty and every year teaches brand new material for us. Katy is a thought-leader when it comes to how to use technology in the classroom. Her students write, edit, blog, tweet, skype and inhale journalism. | | Katy Culver currently serves on the faculty of the... Read More →
avatar for Sara Quinn

Sara Quinn

Sara Quinn teaches visual journalism, leadership and multimedia. She leads Poynter’s college fellowship and its partnerships with universities. Sara direced Poynter’s EyeTrack research of newspaper, tablet and online reading habits, which helps journalists determine the best forms for storytelling.  Before joining the faculty in 2003, Sara spent nearly 20 years working in newspaper newsrooms, including the Sarasota... Read More →


Sunday June 22, 2014 9:00am - 10:30am
Barnes Auditorium

10:30am

Break
Sunday June 22, 2014 10:30am - 10:45am
Barnes Auditorium

10:45am

Making Sense of the Information: Teach Students to Think Critically
Poynter's Senior Faculty for Broadcast and Online Al Tompkins will take you through a romp of real stories that made air, print and were published online and never should have been. How did these head-slapping stories get into th epublic? What questions would have stopped them?

Learn the key questions every journalist should ask every day on every story.
Learn how you, as their teacher, can coach them to critical thinking rather than giving them answers as they develop their skills. 

Speakers
avatar for Al Tompkins

Al Tompkins

Senior Faculty, Broadcast and Online, The Poynter Institute
Al is Poynter's Senior Faculty for Broadcast and Online. | He has a Master's degree from USF St. Pete in Digital Journalism and Design and brings more than 42 years of journalism and teaching experience to the classroom. | He has been awarded the Peabody, the national Emmy, 7 national Headliner awards, the American Bar Association Silver Gavel, the Robert F. Kennedy award and the Japan Prize. He was indicted into the Kentucky Journalism Hall of... Read More →


Sunday June 22, 2014 10:45am - 12:00pm
Barnes Auditorium

12:00pm

Lunch With the Lawyer
You can choose from a lively lunch and chat in the Dining Room or a quiet lunch with colleagues in the Great Hall.

Poynter's Ellyn Angelotti will answer questions about emerging intersections of copyright and fair use and social media and online.
She will talk abou temerging trends in online defamation cases.

Bring your hot topics. 

Speakers
avatar for Ellyn Angelotti

Ellyn Angelotti

Faculty, Social Media and Digital Trends, The Poynter Institute
Since joining The Poynter Institute in 2007, Ellyn Angelotti has helped Poynter explore the journalistic values and the legal challenges related to new technologies, especially social media. She also has helped create and develop Poynter’s use of interactive teaching tools like online chats and podcasts. Since joining The Poynter Institute in 2007, Ellyn Angelotti has helped Poynter explore the journalistic values and the legal challenges... Read More →



Sunday June 22, 2014 12:00pm - 1:00am
Poynter Dining Room

1:00pm

It's Still About the Story: Work That Will Inspire You and Your Students
In many ways, journalists today are producing some of the best work ever, but it can get buried in the junk. So let's take some time to celebrate great work that you will want to show to your students.

Speakers
avatar for Al Tompkins

Al Tompkins

Senior Faculty, Broadcast and Online, The Poynter Institute
Al is Poynter's Senior Faculty for Broadcast and Online. | He has a Master's degree from USF St. Pete in Digital Journalism and Design and brings more than 42 years of journalism and teaching experience to the classroom. | He has been awarded the Peabody, the national Emmy, 7 national Headliner awards, the American Bar Association Silver Gavel, the Robert F. Kennedy award and the Japan Prize. He was indicted into the Kentucky Journalism Hall of... Read More →


Sunday June 22, 2014 1:00pm - 2:00pm
Barnes Auditorium

2:00pm

Graduation and Goodbye
Speakers
avatar for Al Tompkins

Al Tompkins

Senior Faculty, Broadcast and Online, The Poynter Institute
Al is Poynter's Senior Faculty for Broadcast and Online. | He has a Master's degree from USF St. Pete in Digital Journalism and Design and brings more than 42 years of journalism and teaching experience to the classroom. | He has been awarded the Peabody, the national Emmy, 7 national Headliner awards, the American Bar Association Silver Gavel, the Robert F. Kennedy award and the Japan Prize. He was indicted into the Kentucky Journalism Hall of... Read More →


Sunday June 22, 2014 2:00pm - 2:30pm
Barnes Auditorium